Avocado Orchard Spring Transition 

As we transition from winter to spring, crucial phenological processes begin in avocado orchards, particularly the Flowering and Fruit Set. These stages are critical precursors to the next harvest. To optimize tree health and productivity during this period, implement the following cultural practices: 

Fertilization 

  • Initiate fertilizer application to support flower development and fruit set 
  • Adjust fertilizer quantities based on flowering intensity 
  • Consider foliar applications of micronutrients to boost tree health 

Irrigation Management 

  • Maintain adequate soil moisture during flowering, fruit set, and early fruit development 
  • Monitor soil moisture levels regularly and adjust irrigation schedules accordingly 
  • Implement deficit irrigation strategies if water resources are limited, but avoid water stress 

Pollination  

  • Monitor flowering progression closely 
  • Introduce honeybee hives when approximately 10% of flowers have opened 
  • Consider supplemental pollination techniques in areas with insufficient natural pollinators 

Crop Load Management 

  • Assess fruit set and consider early thinning of excess fruit 
  • Remove small or damaged fruit to improve overall crop quality 
  • Balance crop load with tree vigor to prevent alternate bearing 

Pest And Disease Control 

  • Implement Avocado Thrips and Persea Mite control measures based on monitoring results 
  • Be vigilant for symptoms of root rot, which is most stressful to trees in spring 
  • Apply appropriate treatments if root rot is detected 
  • Monitor for other seasonal pests and diseases, such as fruit spotting bug or anthracnose 

Weed Management 

  • Control weeds to reduce competition for water and nutrients 
  • Use mulch or cover crops to suppress weed growth and improve soil health 
  • Time weed control to avoid competition with avocado flowers for pollinating insects

Orchard Floor Management 

  • Maintain a clean orchard floor to facilitate harvest operations 
  • Consider cover crops to improve soil structure and beneficial insect populations 
  • Manage ground cover to balance ecosystem services with practical orchard management 

By implementing these practices, growers can optimize tree health and productivity during the critical spring transition period, setting the stage for a successful avocado harvest.

By Gerardo Aldunate, Agronomist, Index Fresh 

The Insider | Spring 2025 

Dear Growers, 

The 2025 California avocado season began with great momentum in mid-January, marking an earlier start than usual. Thanks to a short supply of 48s from Mexico during January, we were able to work together to bring California fruit to market just in time to meet the heightened demand during the Super Bowl period. 

Early harvesting primarily consisted of size picks, but the favorable market conditions also allowed growers the opportunity to conduct maintenance and anti-theft picks at competitive price levels. 

Looking ahead, California is poised for a strong crop this year, with volumes expected to be similar to the 2024 season. Last year’s final numbers reached 386 MM pounds across all varieties. For 2025, initial estimates project 355 MM pounds of Hass avocados, 11 MM pounds of Lamb Hass, 8 MM pounds of GEM, and 1 million pounds of other varieties such as Reeds and green skins. 

The U.S. avocado market is currently facing notable challenges. Mexican supply has fallen short of meeting regular weekly demand, and recent tariff uncertainties have further tightened availability. These factors have created robust demand for California fruit at premium prices over the past several weeks. 

With ongoing uncertainty surrounding Mexican supply, retail buyers are increasingly turning to alternative sources to meet their needs. California avocados stand out for their quality, consistency, and reliability—making them a top choice for buyers nationwide. 

GEM avocados are also generating excitement among retailers. Our newly launched California Crema GEM campaign has already sparked enthusiasm from both new buyers and long-standing GEM customers eager to expand their programs. Please coordinate closely with your field representative to ensure a smooth harvest process. 

We’re excited to welcome Agronomist Gerardo Aldunate to Index Fresh full-time this April! With extensive expertise in avocado cultivation, Gerardo will be a valuable resource for our growers and team. Contact Gerardo at galdunate@indexfresh.com to schedule an in-field consultation. 

The Fresh Facts mobile app has been revamped with a sleek design and enhanced features. Growers can now access two years of historical price trends alongside the latest price quote and market insights. We’re committed to delivering cutting-edge tools— reach out with suggestions for future updates. 

Finally, I’d like to personally invite all growers and members of the avocado community to join us at our Grower Appreciation Lunches this May. These casual gatherings are a wonderful opportunity to connect, enjoy great food, and discuss the upcoming season. The lunches will be held on: 

  • May 6th in San Luis Obispo, Wayfarer Hotel 
  • May 7th in Ventura, Brokaw Nursery Long Canyon Ranch 
  • May 9th in Temecula, Temecula Creek Inn 
Keith Blanchard

With appreciation, 
Keith Blanchard

Look Out for Lace Bugs! 

Native to the southeastern United States, the avocado lace bug is a notable pest that causes damage to avocado trees. Its presence has been documented as far south as San Diego County and as far north as Ventura County. Here are some essential facts about this pest.

Lace Bugs

APPEARANCE: Eggs are laid in an irregular pattern, sometimes in loose rows, stuck to the lower leaf surface and are covered with irregular globules of a black, sticky, tar-like substance excreted by adults that may protect eggs from natural enemies. Eggs will appear like grains of black pepper. Adult avocado lace bugs are small, have clear, lacy wings (about 2mm long) with a single dark band on their bodies, yellow legs, and antennae. They are visible to the naked eye. 

LIFE CYCLE: Lace bugs are immobile most of the time. They feed on the underside of leaves, causing chlorotic blotches that can become necrotic. Severely damaged leaves may drop prematurely.

DAMAGE: Heavy lace bug feeding can lead to defoliation, sunburned fruit and wood, and stressed trees, potentially reducing yield. 

LOCATION: Lace bugs have been spotted in groves spanning from San Diego to Carpinteria. The lace bugs live in colonies on the lower surfaces of leaves, often with adults, eggs and nymphs together. 

OTHER HOSTS: Besides avocado trees, the lace bug also feeds on the camphor tree (Cinnamomum camphora).

TIMING: Lace bug populations tend to build in July, peak around September, and decline to low densities from January through May. Because they are largely immobile, they tend to disappear as older leaves drop off and the new leaves emerge during the spring flush

MANAGEMENT: Management strategies may include restrictions on the movement of host plant materials, insecticide screening trials, and evaluation of natural enemy releases. 

NATURAL ENEMIES: Green lacewing larvae were historically identified as natural enemies of avocado lace bug. However, recently Erico Ferro, PCA, notes he has not observed natural enemies feeding on any of the different stages of lace bug (egg, nymphs or adults) including lacewing larvae. Predators may feed on them but should not be relied on to control a population. 

PESTICIDES: There are several pesticides that can kill lace bugs and are tolerated by green lacewing larvae. 

CONTROL: UC recommends various products to help control lace bugs. To learn more about how to control the pest, email info@indexfresh. com for UC’s management guidance and evidence-based recommendations from PCA Enrico Ferro.

Lace Bugs

Sources

https://cisr.ucr.edu/invasive-species/avocado-lace-bug https://ipm.ucanr.edu/agriculture/avocado/avocado-lace-bug/ https://veseris.com/default/resources/post/avocado-lace-bug https://ceventura.ucanr.edu/index4.cfm/%3Ca?blogtag=avocado+lace+bug&blogasset=109383 https://biocontrol.ucr.edu/avocado-lace-bug https://www.californiaavocadogrowers.com/sites/default/files/2023-11/Avocado-lace-bug.pdf https://biocontrol.ucr.edu/media/591/download https://ipm.ucanr.edu/agriculture/avocado/ https://ipm.ucanr.edu/home-and-landscape/avocado-lace-bug/pest-notes/

Index Fresh Launches California Crema™ Gem Avocados

It’ll soon be the “time to shine” for avocados wearing the California Crema label offered exclusively by Index Fresh, a global avocado production, distribution, and marketing leader. Icons of the Golden State, California Crema Avocados are the GEM variety — gold-flecked, deliciously creamy, and in season annually between April and July, while supplies last. 

This season, avocado lovers will discover something extra special with California Crema. The unique offering is harvested by California farmers, packs tons of flavor and nutritional density, and pairs resilience with responsibility. Sold bagged and in bulk with eye-catching, innovative packaging, California Crema sets itself apart from other avocado options on the market.

“Feedback on GEMs has always been through-the-roof positive, so we are very bullish on their potential to wow nationwide,” said John Dmytriw, Index Fresh Vice President of Business Development. “They perform outstanding in taste tests and have distinctive qualities like gold-flecking and an easy-to-peel skin. The new California Crema brand draws consumers into this limited release offering, with stand-out marketing that educates and creates excitement around the GEM variety that we are proud to have helped put on the map.”

“Rich, creamy avocados are already staples of California cuisine and the go-to ingredient for restaurants and home chefs that want to deliver on exceptional flavor,” said Kellen Stailey Martin, Index Fresh Vice President of Marketing. “The market is ripe for a delicious new variety that sparks excitement and pays attention to the rising consumer demand for more environmentally mindful packaging. California Crema brings all these key elements to life and partners with farmers who have invested years in cultivating a promotable level for the 2025 crop.” 

GEM avocados are often associated with farming practices that strive to minimize their environmental impact, like growing on compact trees that have a more dense and efficient fruit set, producing more within a smaller footprint. The fruit grows inside the lush canopy where they are insulated from direct sun and more resilient to extreme weather. The California Crema program also harnesses sustainable initiatives through incorporating recyclable paper film, certified home-compostable PLUs and net bags, and biodegradable cartons into the product line. “We are excited that California Crema will elevate the GEM variety’s already beneficial farming practices with packaging designed to reduce the environmental footprint,” Stailey Martin notes.

Contact your Index Fresh Sales Representative for more information on the California Crema bulk and bag programs and visit CaliforniaCremaAvocados.com learn more.

The Insider | Winter 2024

Dear Growers,

As we approach the end of 2024, I hope this newsletter finds you well. The California avocado season has been one for the books, with an impressive increase in volume year-over-year and more fruit than initially anticipated. Our crop estimates fell short of the actual yield, particularly in Ventura County, where we saw exceptionally high yields per acre. We were pleased to continue our leadership position with GEMs and expanded our distribution in 2024. Across all regions Index was successful in delivering above market returns to our growers.

Before we look ahead, I must address the recent mountain fire that devastated parts of Ventura County this November. As the season’s first wind event resulted in a fire, it left a trail of destruction, with over 150 homes lost and substantial avocado acreage damage in Ventura County. While the preparedness of having firebreaks helped, the wind-driven nature of the fire led to its rapid spread. We are still assessing the impact and exploring ways Index Fresh can support our community as they rebuild. Our hearts go out to all those affected by this tragedy.

Looking ahead to the 2025 California avocado season, we remain optimistic about fruit quality. Early indications suggest the crop size will be similar to last year. We’re pleased to see higher projected yields in the South, a positive change from 2024. Ventura County is expected to maintain a similar crop volume, and we anticipate improved yields in the Far North. These factors combined lead us to project a crop volume comparable to the 2023-2024 season, which closed at an impressive 347 million pounds.

We are thrilled to announce that as part of our ongoing commitment to enhancing our grower services, Gerardo Aldunate will be joining Index Fresh full-time next spring. With his extensive agronomy expertise, proven track record in improving yields, and ability to provide tailored solutions, Gerardo will be a valuable asset to our growing community.

In this edition of The Insider, you’ll find valuable insights from our contributors, including an agronomy update, an irrigation automation summary from our recent Seminar Series, and highlights on Index Fresh’s new scholarship programs. We hope you find these articles informative and useful for your operations. As always, we at Index Fresh are committed to supporting our grower community through every season, challenge, and triumph. Thank you for your continued partnership and resilience.

Keith Blanchard

With appreciation, 
Keith Blanchard

Winter Cultural Tips For Avocado Trees

While avocado trees may appear dormant during winter, the winter season is crucial for the accumulation of carbohydrates, or energy , which supports the next growth cycle and fruit crop. Despite the apparent inactivity, both leaves and roots remain functional, and fruit continues to grow, albeit at a slower rate.

Optimizing tree conditions during this period is essential for achieving peak performance in the following spring. To ensure the best outcomes, growers should implement the following cultural practices:

Fertilization

  • Review the current fertilizer plan and analyze leaf sample results 
  • Develop and adjust the upcoming fertilization strategy as necessary 
  • Apply mulch to conserve soil moisture and provide organic matter

Pruning

  • Conduct maintenance pruning in frost-free areas to improve light penetration 
  • Remove dead wood before the rainy season to prevent disease spread

Irrigation

  • Adjust watering schedules to account for lower tree water demand
  • Perform irrigation system maintenance to ensure efficiency 
  • Implement leaching irrigations to prevent salt buildup in the soil

Frost and Rain Protection

  • Inspect and service wind machines for frost protection 
  • Enhance natural air circulation within the orchard
  • Assess and improve water drainage to prevent waterlogging

By focusing on these key areas, avocado growers can help their trees weather the winter months and set the stage for a productive spring season.

By Gerardo Aldunate, Agronomist, Index Fresh

Seminar Series: 27 Index Fresh, Irrigation Automation Recap

In October, the Index Fresh team took its show on the road, bringing experts in automated irrigation and Integrated Pest Management (IMP) to California growers. We held our annual seminar in San Luis Obispo, Ventura and Temecula, providing over 150 growers with an opportunity to learn about new tools to improve their growing practices and ultimately increase yield and revenue.

Read on for a taste of the irrigation automation presentations at Seminar 27. To learn more about Pest Control Advisor Tom Roberts’ detailed presentation on Avocado 1PM and for additional information about automated irrigation, watch the video recording at indexfresh.com/seminar/seminar-27/

Automated irrigation, why bother? “In my mind the number one reason to consider automation is to save time and money,” California avocado grower John Cornell told an audience of avocado growers at the Index Fresh Grower Seminar on Oct. 24.

Technology gains in agriculture in recent years have reduced the cost of installing and implementing automated irrigation. A number of companies offer automated systems, and the products range from relatively straightforward to highly sophisticated. What they all have in common is the ability to improve precision and reduce labor – both of which benefit the grower’s bottom-line.

Research conducted by Andre Biscaro, Irrigation and Water Resources Advisor with U.C. Cooperative Extension, demonstrates that most growers over-irrigate early in the season and under-irrigate late in the season. This trend is a product of guesswork related to how much and how often to irrigate. Sensors and automation help to reduce the guesswork and allow for application of the proper amount of water and fertigation at the proper time. As a result, stress is reduced, health improves, and yield increases.

Labor savings can be significant when irrigation is automated. By programming and remotely monitoring irrigation with a smartphone, growers can tailor timing and volume of water applications to parts of their grove with different needs. “An automated system saves a tremendous amount of time compared to having workers running around turning water off and on,” Cornell noted.

Automation doesn’t mean full time farming from your phone, but its two-way communication can prevent costs associated with some of the unpredictable aspects of farming. Cornell relies on a system that shuts down immediately when there’s a break in a line. “You’re not going to wake up surprised at 5 a.m. to find that 10,000 gallons of water have washed away,” he said.

Climatic data from weather stations can be programmed into many of the automated systems available to growers, and Biscaro pointed out that weather stations inform irrigation rates specific to climate and soil conditions across various avocado growing areas. Soil type is also taken into account to ensure that transpiration rate and water holding capacity are both factored into irrigation rates.

By assisting growers in finding the sweet spot for irrigation- not too much and not too little – automated systems conserve water and reduce fertigation costs. When the tree is provided the right amount of fertigation, wasteful fertilizer run-off becomes a non-issue.

Along with improved yield and lower costs, a major benefit of automated systems is enhanced record keeping. Abundant data is available through many of the systems on the market today, and this information, particularly when captured over time, can instruct decisions that further benefit tree health and productivity.

Technological improvements have made irrigation automation more affordable, and Cornell stressed that the benefits quickly outpace the cost. “I’m a bit of a penny pincher,” he said, “so I really do my research.”

New Assessment Rate For California Avocado Growers

The California Avocado Commission (CAC) has announced important changes to the assessment rate for the 2024-25 season. Here’s what you need to know:

Assessment Rate Change

The CAC Board of Directors has approved a new assessment rate of $0.005 (half a cent) per pound on all California-grown avocado varieties. NOTE: THE 2024-25 CAC ASSESSMENT IS A FIXED RATE PER POUND (not a percent of value). The 2023- 24 assessment was 2.25% of the value.

Who Needs To Pay?

All avocado producers in California are required to pay this assessment, with one exception. Growers who have produced an average of less than 10,000 pounds of avocados annually over the past three marketing years are exempt.

If you have any questions concerning the assessment for the 2024-25 crop year or the reporting and payment procedures, please contact CAC Accounting at: accountspayable@avocado.org or call (949) 341-1955.