Dear Growers,
The 2026 California avocado season began slowly due to pricing pressure from Mexico, but improved market conditions and tree readiness supported a steady start by mid-March. CAC now estimates the California crop at 330 million pounds, marking the third consecutive season above 300 million pounds, with current projections of 310 million pounds of Hass, 8 million pounds of Lamb Hass, 11 million pounds of GEM, and 1 million pounds of other varieties.
Market conditions have shifted abruptly in recent weeks. Mexico has sharply reduced harvest activity. Additional volatility is expected as demand builds toward World Cup and July 4th promotions.
As a result, California and Mexico remain the primary suppliers to the U.S. market this summer. California fruit continues to stand out for its quality, consistency, and reliability and remains the preferred option for retailers in many parts of the country. Please stay in close contact with your field representative to help ensure a timely harvest as market conditions continue to evolve.
With appreciation,
Keith Blanchard
