The California Avocado Commission (CAC) has announced important changes to the assessment rate for the 2024-25 season. Here’s what you need to know:
Assessment Rate Change
The CAC Board of Directors has approved a new assessment rate of $0.005 (half a cent) per pound on all California-grown avocado varieties. NOTE: THE 2024-25 CAC ASSESSMENT IS A FIXED RATE PER POUND (not a percent of value). The 2023- 24 assessment was 2.25% of the value.
Who Needs To Pay?
All avocado producers in California are required to pay this assessment, with one exception. Growers who have produced an average of less than 10,000 pounds of avocados annually over the past three marketing years are exempt.
If you have any questions concerning the assessment for the 2024-25 crop year or the reporting and payment procedures, please contact CAC Accounting at: accountspayable@avocado.org or call (949) 341-1955.
Avocado growers in California have long grappled with the devastating effects of root rot, a disease caused by the soil borne pathogen hytophthora cinnamomi. This insidious fungus can significantly reduce tree health, fruit quality, and yield, ultimately leading to tree death.
After playing the role of villain in the California avocado industry for decades, P. cinnamomi is finding itself outmatched by a product that hit the market in 2021 called Orondis. A cutting-edge fungicide by Syngenta, Orondis is proving highly effective in controlling root rot.
When our Index Fresh staff presented the 2024 Cultural Seminar Series, they fielded numerous requests from avocado growers seeking more information about Orondis. The following information relies primarily on direct input from Syngenta, as well as experts in the avocado industry.
Why has root rot plagued the avocado industry for so long?
P. cinnamomi thrives in areas of excess soil moisture and poor drainage and can survive adverse conditions as persistent spores in the soil. Avocados didn’t evolve alongside the pathogen, which is thought to have originated in New Guinea, thus never developed resistance to P. cinnamomi. As Farm Advisor-Emeritus Gary Bender pointed out in his recent article in the California Avocado Society’s Avocado Quarterly, “California growers have developed an efficient way to harvest fruit and get it to the packinghouse, but that system also moves the fungus from grove to grove via dirty bins, dirty ladders, truck tires and on the boots of pickers who move from grove to grove.”
How Does Orondis Work?
Orondis, with its active ingredient oxathiapiprolin, operates through a unique mode of action. It targets a specific protein essential for the survival and reproduction of Phytophthora, effectively disrupting its life cycle. By reducing the pathogen’s population in the soil, Orondis promotes healthier root systems, improved water and nutrient uptake, and increased tree vigor.
“Orondis works directly against the Phytophthora propagules in the soil, rather than against the pathogen in the tree, effectively eradicating the pathogen from treated soil for a period following application,” stated Tim Spann in the winter 2021 edition of the California Avocado Commission’s “From the Grove” magazine.
Key Considerations for Orondis Application
Timing: Apply Orondis during periods of root flush, typically in spring and late summer. Note that Orondis has a restricted entry interval of 4 hours and a pre-harvest interval of 30 days.
Method of Application: Soil should be pre-wetted before application. Orondis should be applied through the irrigation water (micro-sprinkler or drip). A general recommendation, using drip irrigation as a guide, would be to allow for at least 6-8 hours (but no more than 10-12 hours of water) to be run after the injection of Orondis.
Rate: Labeled use rates are 4.8 fl oz/A – 9.6 fl oz/A. When establishing a new grove, or for heavy/severe infections, the higher end of labeled rates is recommended on a 6-month retreatment program for the first year. If soil testing confirms a significant reduction in Phytophthora propagules following treatment, you can consider switching to a maintenance program of 4.8 fl oz/A on a 6-month retreatment interval, or 9.6 fl oz/A on a 12-month retreatment interval.
Rotation: Resistance Management guidelines on the Orondis label instructs growers to limit sequential use of Orondis to two applications before rotating to a fungicide with a different mode of action.
Integrated Pest Management with Orondis
“While Orondis is extremely effective at reducing Phytophthora populations in the soil at low use rates, there is no silver bullet, and incorporating things like cultural controls are also imperative for long-term management of the disease,” states Dr. Jeannette Rapicavoli, Agronomic Service Representative for Syngenta.
Optimal results rely on combining various strategies, including:
Cultural Practices: Help minimize disease pressure by irrigating appropriately (duration and amount), no wetting of trunks, planting on berms, applying organic mulch and ensuring proper tree nutrition Resistant Rootstocks: Using resistant rootstocks can provide a strong defense against the pathogen.
Sanitation: Prevent soil or water movement from infested areas.
Fungicide Applications: Timely applications of Orondis can effectively control Phytophthora.
Index Fresh, a global leader in avocado production, distribution, and marketing, has announced the creation of two educational assistance programs that will benefit employees and their families. The company has launched Grove Scholars, a scholarship program for college-bound students, aimed at fostering generational growth and investing in the higher education of team members’ dependents.
Complementing this initiative, Index Fresh has introduced the Richard Pidduck Memorial Professional Development Award, offering financial reimbursement to employees pursuing advanced studies. These innovative programs underscore Index Fresh’s commitment to cultivating talent and investing in the future of produce professionals, both within its workforce and the next generation.
Grove Scholars are selected through a rigorous process that evaluates scholastic achievement, extracurricular involvement, community service, references, and personal essays. Steve Roodzant, CEO of Index Fresh, emphasized the program’s significance: “By investing in these promising students, we’re not only shaping individual futures but also strengthening the foundations of our employees’ families and the communities we serve. The Grove Scholars program reflects our commitment to cultivating the next generation of leaders and innovators in our industry and beyond.”
The Richard Pidduck Memorial Professional Development Award, Index Fresh’s second educational initiative, honors the legacy of a revered agricultural leader, avocado grower, and educational advocate who passed away this year. Pidduck, a long-standing director on Index Fresh’s Board, was instrumental in shaping the California Ag Leadership Foundation through his passionate advocacy. Roodzant reflected on Pidduck’s impact: “Richard deeply understood the transformative power of education and its role in fostering leadership throughout one’s career. This new program not only commemorates Richard’s invaluable contributions to Index Fresh but also perpetuates his vision of continuous learning and professional growth in the agricultural sector.”
The inaugural class of Grove Scholars and Professional Development Award recipients were recognized on October 29, 2024, at Index Fresh’s End of Season BBQ. This annual event celebrates the conclusion of the California avocado season and highlights individual and team achievements. Winners were honored alongside their families during the company luncheon.
Irrigation and Pest Management Solutions will be Key Industry Takeaways from Traveling Three-Day Event Series on Oct. 23, 24 and 28
Index Fresh, a global leader in avocado marketing and distribution, announces its 27th annual Cultural Seminar series, set to take place across California’s prime avocado-growing regions in late October. This initiative brings together avocado growers, industry professionals, and subject matter experts to share knowledge and insights directly in the heart of cultivation areas. The seminars will be held from 9 to 11:30 a.m. on Wednesday, Oct. 23 in San Luis Obispo, Thursday, Oct. 24 in Ventura, and Monday, Oct. 28 in Temecula.
“The seminar serves as a culminating event for California’s avocado industry, bringing together growers and stakeholders to reflect on the season. At Index Fresh, we take pride in facilitating this gathering, which not only provides valuable education but also fosters an environment for sharing knowledge and experiences,” said Keith Blanchard, Index Fresh Field Manager. “This event offers an ideal opportunity to analyze the past year’s challenges and successes, allowing us to collectively prioritize areas for improvement and strategically prepare for future seasons.”
“I look forward to these topical Index Fresh seminars,” commented Zach Rissel, Managing Partner & General Manager of La Patera Ranch. “As a grower, I need to be proactive, always learning, and building resilience for my operations. Index adds insights and brings together like minds in a productive way.”
An expert panel discussion on Practical Irrigation Technology will include a representative from Hunter Industries sprinkler systems, John Cornell of Cornell Orchards and Jim Brown of K & J Avocados. Blanchard will moderate the irrigation panel.
Additional key subject matter will be Integrated Pest Management Solutions, including state of the science presentations from Tom Roberts of Integrated Consulting Entomology and PCA Enrico Ferro. The presentations will help growers stay ahead of common pest problems currently facing California avocados and provide key data points and solutions for protecting fruit quality and strengthening the long-term health and performance of avocado groves.
“When our growers are equipped with actionable information, it helps them produce a better crop,” Blanchard said. “That is when we all benefit up-and-down the avocado supply chain from the farmer to retailer to foodservice operator.”
Grower owned, Index Fresh holds a unique position in the avocado industry with a deep investment in fostering best farming practices. The company prides itself on gathering data and information from around the globe in order to increase efficiency and productivity for its growers and customers. Index Fresh continues to play a prominent role in advancing the industry’s goals by providing innovative tools to help growers overcome challenges and succeed.
At this stage of the season, we are completing the flowering and fruit set, a process in which the tree spends a lot of energy (sugars, starch, water, nutrients, etc.). Now is the time to recover all resources used by the tree. Your avocado trees now need:
Fertilizer: Adjust nutrient amounts based on fruit load and the stimulation of new growth (next year’s floral shoots). Aim to make healthy leaves, fruiting wood, and strong roots.
Irrigation: Water is the basis of the photosynthesis process (energy for the tree). Increase the amount of water and/ or irrigation frequency.
Pruning: Control the height of tall trees, regulate alternate bearing, control regrowth, and remove “dead” wood. It is important to keep a good balance between reproductive and vegetative growth. Reduce sunburn by painting the branches with a mix of white paint and water. Remember to disinfect pruning tools between each tree.
Pest control: Monitor pest populations, such as persea mite, to evaluate need for control.
Mulching: Add mulch to improve conditions for better root growth.
Scorching heat across interior Ventura County this July spelled trouble for avocado growers. When the mercury climbs over 100 degrees for days, it can mean total crop loss. Growers across California’s avocado growing region who are vulnerable to high heat have applied old-fashioned farming ingenuity and novel techniques to combat the worsening threat caused by extreme heat.
“It’s definitely getting hotter,” said Dr. Ben Faber, a farm adviser with UC Cooperative Extension. “Just 10 years ago, 110 degrees was unheard of, and since then we’ve had three summers in Santa Paula and Fillmore when it’s gotten 110 degrees and hotter. It’s gotten to 120. It’s not supposed to happen, but it’s happening.”
The avocado tree is sensitive to temperature fluctuations in both directions, and the aftermath of heat damage looks a lot like the aftermath of frost. After extreme heat, the orchard needs to be evaluated for damage. Fruit can drop — in severe cases, most of it — and if the leaves start to get crunchy from heat damage, the first step is to reduce irrigation and fertilization. The damaged tree cannot process the irrigation like a healthy tree, so excess water, even from regular irrigation, could lead to root rot on impacted trees. Another tell-tale sign of heat damage is browning of the stem where it connects to the fruit. Avocados with browning stems will eventually drop.
“Leaves are crispy. The fruit is on the ground. You’ll know heat damage when you see it. It’s really obvious,” Faber said. In the event that the leaves drop, apply whitewash to exposed branches to prevent sunburn. Otherwise, avoid pruning until there is new growth in order to protect the tree from sunburn.
It could take six months to a year to observe the extent of the damage to each tree, whether it’s a matter of temporary fruit and leaf damage for the season or if the tree is severely impacted and might never recover.
Beware Of Forecasts Over 90 Degrees
Finicky avocado trees react to temperatures over 90 degrees. The stomata on the leaves, which open to allow transpiration under normal circumstances, close to retain moisture, but a side effect is causing the tree’s internal temperature to accelerate upward. If the forecast predicts that the temperature at your orchard will exceed 90 degrees throughout the day, consider that as being in the avocado tree heat advisory zone.
“We’ve had to advise Index Fresh growers on recognizing and preparing for ever-more-frequent extreme heat,” said Keith Blanchard, California Field Manager for Index Fresh. “The good news is there are measures to take that can protect the crop and trees from extreme heat.”
Faber, a specialist in subtropical horticulture, pointed out that avocado trees are at home in tropical weather, but the tree evolved to live under larger trees in the forest. Cultivators have taken avocados out of their natural shaded setting, so we must apply farming tools to protect them. “Avocado trees were naturally accustomed to hot weather, but also being shaded,” he said.
Preparing For Extreme Heat
As they have adapted to extreme heat, growers have developed game plans with mainly two proven techniques, advanced irrigation and overhead sprinklers.
Overhead sprinklers can reduce ambient temperatures by 10 degrees through evaporative cooling in the orchard. If the forecast calls for 100 degrees, it is possible to bring temps down to about 90 degrees in the orchard, or right at the threshold before the trees close their stomata and enter the danger zone where internal temps spike.
Even before it becomes time to switch on the overhead sprinklers, growers should prepare by irrigating ahead of time. Trees that are hydrated will withstand greater heat and suffer less damage, even if temps climb over 90 degrees. “Sometimes, the grower says, ‘Oh, it’s hot. I’m going to turn the irrigation on.’ But by then it’s too late,” Faber said. “If you can anticipate it and hydrate the tree, that’s when you are helping, because when it’s too hot, water isn’t going anywhere.”
In addition to overhead sprinklers, growers can reduce ambient temperature through adding moisture and evaporation to ambient air. The added overhead shower is most helpful when the water settles on the leaves or other surfaces, because that water will cool the tree down immediately, Faber said.
Anecdotally, growers in hot temp zones have been able to install overhead sprinklers for about $1,200 per acre by laying them over existing irrigation systems. Growers will use overhead sprinklers in blocks during heat events, and it is important to monitor and rotate sprinkler locations frequently enough to keep trees moist throughout hot weather.
Different Results On Different Trees
Orchards in the same climate can have wildly different outcomes from extreme heat events. A recent event in Santa Paula caused nearly 90% fruit loss at one avocado orchard but others that were nearby withstood temperatures with far less damage.
“Really, it’s a carpet of fruit on the ground,” Faber said of the badly hit orchards.
Heartier trees where the fruit sets inside the canopy seem to handle extreme temperatures better. Also, some growers are finding that GEM trees, shaped so fruit sets inside the canopy, tend to fare better in hot or cold temps. The added protection from the elements was a primary reason for selecting the GEM to commercially cultivate.
Note Of Caution
Faber advises against using products marketed as Antistress 550/2000 on avocado trees. The products, which are applied to the canopy, can do more harm than good on avocados.
In 2024, even when Mexico is on the sidelines, its nuanced supply chain can greatly impact the U.S. avocado market. The suspension of avocado exports from the state of Michoacán in mid-June caused prices to spike and California growers to strip the 2024 crop as fast as they could. Peru also pivoted shipments into the U.S., chasing the hole left in the market by Mexico. The lasting effect of Michoacán’s timeout has been a disruption to the U.S. avocado market. Prices and supplies were thrown out of whack, and the industry is still waiting for the impact to dissipate. In addition to Mexico and Peru, below we outline key players in the 2024 U.S. avocado market — adding Colombia and Chile — and the status of their crop this year.
2024 Country By Country Outlook
Mexico
Status — Mexico has shipped about 1.3 billion pounds of avocados into the U.S. in 2024, compared to about 1.4 billion to date in 2023. This is the second consecutive year that drought has diminished Mexico’s crop. Rain delays in Michoacán, where most avocado acreage is exclusively rain-fed, has greatly impacted fruit size and crop volume. We are watching the development of avocados from the state of Jalisco entering the U.S. According to APEAJAL, Jalisco’s avocado export group, the peak season for harvest this year has been delayed due to drought. Jalisco, which ships about half of its total exports into the U.S., remains early in its development as a major exporter, as it awaits export clearance for more of its orchards.
Projection 2024 — Overall, Mexico is projected to finish 2024 with a 2.4-billion-pound share of the U.S. market, falling short of its 2023 record U.S. export volume year of 2.5 billion pounds.
Peru
Status — Like California, Peru continues to find avocados on trees that were not included in its preseason projections. El Niño weather conditions in 2023 impacted the 2024 crop leading to the expectation that exports would be severely reduced. That outlook, however, has since been tempered to a 10% reduction year-over-year. So far this year, about 80 million pounds of Peruvian avocados have landed in the United States. Peru shipments peaked in mid-July at nearly 15 million pounds per week into the U.S.
Updated Projection 2024 — Peru sent 166 million pounds of avocados into the U.S. in 2023; shaving 10% from that would make this a 150-million-pound year.
Colombia
Status — Colombia has grown its avocado exports into the U.S. this year by shipping over 40 million pounds, beating 2023’s total of 23 million pounds. Colombia produces year round but is currently peaking at around 4 million pounds per week. To add context, Colombia never broke 1.5 million pounds in a week in 2023.
Projection 2024 — Like Peru, Colombia is setting itself up for global expansion, and it enjoys easy access to the U.S. East Coast. In 2024, the U.S. is expected to receive 68 million pounds of avocados from Colombia. Though it lags behind Peru in its annual volumes, Colombia is adding producing acres annually.
Chile
Status — Chile has only sent 300,000 pounds of avocados to the U.S. this year and topped out at 11 million pounds last year. It simply hasn’t been a game changing contributor of avocados into the U.S.
Projections — Chile enjoys a niche season in the U.S., September through December, just after California and Peru typically hang their hats for the season. Chile’s reduced supply and strong domestic demand will divert produce away from export markets. The avocados that do make it to export are most likely to be shipped to the E.U.
It is with gratitude that we enter this abundant 2024 season and to celebrate we’re “breaking bread”, or rather BBQ, and gathering for a series of appreciation lunches for our California grower community. As always, Index Fresh strives to curate social gatherings, agronomist consulting, seminars and newsletters that serve as a source of education and insights on our dynamic industry.
Taking a quick pulse on how this season is stacking up, I’m pleased to see that pricing is averaging almost $.50 above last year, which hovered between $1.10 – $1.15/lb. at the end of April 2023. From a volume perspective California has produced 68M lbs. as of last week (4/29/24), thus far we are seeing volumes very similar to 2023. Following the Cinco de Mayo push we anticipate smaller sized fruit will have a building inventory, however, by Memorial Day Weekend this trend will likely course correct and given the tight Mexican supply, California should continue to experience elevated pricing. We’re seeing a very strong bloom coming on right now, and if our spring weather continues to cooperate, we’ll be set for a promising crop in 2025.
A special thanks to this edition of The Insider’s contributors: Gerardo Aldunate for his agronomy O&A, integrated pest management SME Tom Roberts for his intel on Thrips and Lisa Strickland for continuing to keep us informed on the latest in food safety audits.
GEM Avocados’ Expand Category for Avo-Hungry Consumers Seeking Value & Variety
Index Fresh, California’s largest shipper of GEM avocados, kicks off their 2024 GEM season with an abundant crop poised to deliver quality and value to retailers and foodservice providers across North America. Gold-flecked GEM avocados will be available for a limited time from April to mid July, presenting retailers the unique opportunity to merchandise both size and variety at shelf. In addition, Index Fresh has partnered with several California banners to bolster their locally grown programs and educate consumers on the buttery, nutty flavor profile and sustainable growing practices of the Californian GEM.
“Index Fresh is about giving our customers choices, so we always get excited when California GEMs are offered alongside Hass,” said Bobby Fingerlin, Index Fresh Sales and Business Development team member. “We recently showcased 2-count and 3-count value-added GEM bags at the Viva Fresh Expo and received very positive feedback on the value and packaging that differentiates our GEMs at retail; our new label includes call outs on flavor, texture and their California origin.”
California is expected to produce over 5 million pounds of GEM in the 2024 season spanning from early spring to July, likely peaking in May. The dark-skinned GEMs are harvested with a clean uniformity that stands out at retail. Their characteristic creamy texture, outstanding eating quality and slightly nutty notes impresses selective taste buds. The fruit’s thicker skin has an advantage of being easier to peel, so scooping out all the creamy flesh for perfect salad slices or a generous bowl of guacamole is never a hassle.
Index Fresh pioneered the promotion of GEM avocados, advising growers on how to care for the trees, harvest their fruit and market it in a way that emphasizes the unique appeal. “GEM was selected as a standout fruit by researchers at University of California and has a very localized sustainability story. The fruit grows on smaller trees, allowing for a higher yield within a smaller footprint, which makes it a good choice for eco-conscious California growers and consumers. You know where the fruit came from, and that’s never too far away from home for shoppers in the Golden State,” said Keith Blanchard, Index Fresh Field Manager.
“Whether packaged in our Index Fresh bags or sold individually in 25 lb. lugs, GEMs have performed well with consumers, and as a variety, continues to grow every year,” Fingerlin says. “When customers can choose their avocado from among a couple of different sizes or packs, they land on a choice that fits their needs and fully satisfies.”
Susie Rea shares how Index Fresh promotes healthy choices for the industry and planet
Index Fresh’s Susie Rea is no stranger to setting goals and exceeding expectations at home and at the office. Perhaps it’s her sports background or the recent excitement around March Madness that inspires Susie to make the ‘assist’ that scores meaningful change towards a healthier lifestyle. In partnership with Viva Fresh, Susie and the Index Fresh team will be gathering at next week’s expo in Houston, Texas to promote this year’s Clean Eating Challenge, avocado category expansion opportunities and new sustainable packaging solutions.
Rea, a Viva Fresh Clean Eating Challenge participant in 2022, stepped up in this year’s Challenge to serve on a select team of Mentors, coaching industry peers looking to tap into clean eating and wellness through movement and diet. “Anyone aiming to have a healthful balanced diet can lean into avocados, because they pack a nutritional punch with an abundance of potassium, healthy fats, and dietary fiber,” says Rea. “Best of all, they taste great and are versatile, so you can plan a healthy breakfast, lunch, or dinner around avocados. I, along with other ‘Challenge Champions’, take advantage of Viva Fresh as a forum to share how we’ve adopted healthier lifestyles, starting with eating more of what we grow and sell while celebrating our wellness wins along the way.”
Viva Fresh also serves up the perfect opportunity for the industry to talk with Index Fresh about their seasonal GEM avocado program that kicks off this month. “Gold-flecked GEM avocados deliver all the healthy nutrients of the beloved Hass, but with a larger size and slightly nuttier flavor. GEMs bring bonus value, variety, and taste to the category,” commented Rea. In addition to its health benefits GEMs are also a sustainable choice for growers looking to increase yields, reduce water displacement and achieve greater efficiency during harvest. The GEM variety provides a great option for retailers who are looking for a seasonal program of premium, sustainably grown, fruit marketed now through the end of July to expand the avocado category.
Rounding out Index Fresh’s expo line up, the company will be introducing their new cellulose packaging for their bagged organic and conventional AvoTerra line. The cellulose bag is made of 100% paper, scoring major points with retailers and consumers alike. Both 100% recyclable and compostable, promoting the sustainable packaging alternative is just one more way Index Fresh is dedicated to a healthy lifestyle positively impacting people and the planet.
To chat with Susie and the team about Index Fresh’s healthy highlights, stop by Booth 117 on April 13th at Viva Fresh Expo.
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