Tag: Feature

Index Fresh Readies for Ample Peruvian Avocados Starting in May

Posted on by indexfresh

South American Producer Expands Season with Quality Avocados Available Throughout Summer BBQ Season

Quality Peruvian avocados will be plentiful for US consumers starting in early May and remain available in promotable volumes throughout the summer. Index Fresh, a global leader in fresh avocados, reports that its Peruvian avocado programs will start earlier this year due to higher volumes grown in ideal weather conditions. Peru’s avocado industry has been on a growth trajectory, and US grocers who lock in stable pricing now will enjoy ample, dependable supply for the whole season.

Dalila Rivera

“Peru’s avocado crop is hitting its stride. As new plantings mature and more trees start producing, the whole Peruvian industry has gained experience serving international markets,” said Dalila Rivera, Vice President of Global Sourcing for Index Fresh. “Tariff talk in the US led to some uncertainty, but Peru’s forecast is looking strong, so there won’t be significant changes or interruptions in shipments. We are seeing what could be the best year yet for the top South American avocado supplier.”

Mexico continues to be the primary source of avocados for the United States, but Peru’s increased presence during the May through August window will help maintain inventory levels when summer supply gaps from Mexico cannot fully meet US demand. Peru’s global avocado export volume is projected to increase by over 1/3 this year, which should help stabilize both supply and pricing for US consumers looking to enjoy guacamole and quality avocados during the summer backyard BBQ season. Peru represents the largest sourcing region offering season-long fixed pricing, enabling customers to plan ahead without needing to react to market fluctuations.

In recent years, Peru has increased market share around the globe. In avocados and other agricultural products, Peru has earned a reputation for being a sophisticated producer ready to tap into shipping routes reaching North America, Europe, and Asia. Experience has brought efficiency and competitiveness to the Peruvian avocado industry.

Grocers can lock in pricing now for Peruvian bulk and bagged avocados from Index Fresh. Retailers who take advantage of Index’s value-added ripening services, have seen increased consumer acceptance and repeat purchases. Peruvian avocados will also be promoted and marketed in the US by the Avocados from Peru trade organization. Partnerships in promoting Peruvian avocados have positioned the 2025 season as a breakthrough year for Peru, with an estimated 60% increase in fruit entering the US market, establishing Peru as a more recognized and reliable avocado source for US consumers.

“We have observed our Peruvian program develop with strong commitment over the past several years,” Rivera said. “It is rewarding to supply another high-quality avocado source to a market that is knowledgeable and eager for nutritious and flavorful fruit.”

Index Fresh Launches California Crema™ Gem Avocados

Posted on by indexfresh

It’ll soon be the “time to shine” for avocados wearing the California Crema label offered exclusively by Index Fresh, a global avocado production, distribution, and marketing leader. Icons of the Golden State, California Crema Avocados are the GEM variety — gold-flecked, deliciously creamy, and in season annually between April and July, while supplies last. 

This season, avocado lovers will discover something extra special with California Crema. The unique offering is harvested by California farmers, packs tons of flavor and nutritional density, and pairs resilience with responsibility. Sold bagged and in bulk with eye-catching, innovative packaging, California Crema sets itself apart from other avocado options on the market.

“Feedback on GEMs has always been through-the-roof positive, so we are very bullish on their potential to wow nationwide,” said John Dmytriw, Index Fresh Vice President of Business Development. “They perform outstanding in taste tests and have distinctive qualities like gold-flecking and an easy-to-peel skin. The new California Crema brand draws consumers into this limited release offering, with stand-out marketing that educates and creates excitement around the GEM variety that we are proud to have helped put on the map.”

“Rich, creamy avocados are already staples of California cuisine and the go-to ingredient for restaurants and home chefs that want to deliver on exceptional flavor,” said Kellen Stailey Martin, Index Fresh Vice President of Marketing. “The market is ripe for a delicious new variety that sparks excitement and pays attention to the rising consumer demand for more environmentally mindful packaging. California Crema brings all these key elements to life and partners with farmers who have invested years in cultivating a promotable level for the 2025 crop.” 

GEM avocados are often associated with farming practices that strive to minimize their environmental impact, like growing on compact trees that have a more dense and efficient fruit set, producing more within a smaller footprint. The fruit grows inside the lush canopy where they are insulated from direct sun and more resilient to extreme weather. The California Crema program also harnesses sustainable initiatives through incorporating recyclable paper film, certified home-compostable PLUs and net bags, and biodegradable cartons into the product line. “We are excited that California Crema will elevate the GEM variety’s already beneficial farming practices with packaging designed to reduce the environmental footprint,” Stailey Martin notes.

Contact your Index Fresh Sales Representative for more information on the California Crema bulk and bag programs and visit CaliforniaCremaAvocados.com learn more.