Tag: Industry Article

Seize Summer Sales with Peak California Avocado Supply

Posted on by Index Fresh

Extended Season Means Flexibility and Security

Corona, CA July 15, 2025 – Index Fresh, a global leader in avocado marketing and distribution, is experiencing one of its strongest California seasons in recent years, presenting exceptional promotional opportunities for retail and foodservice buyers as the market landscape shifts. 

California avocados deliver both strong promotional value and reliable supply. With the 2025 harvest projected at 340 million pounds—the largest crop since 2020—and about one-third of the season still ahead, buyers have significant volume available for summer promotions. 

“California’s 2025 harvest delivers a combination of exceptional quality and promotional opportunity. The fruit currently exhibits optimal dry matter percentages, resulting in a creamy taste profile and premium quality,” commented Susie Rea, Sales & Business Development. “Post-harvest ripening and flavor profiles are performing at peak levels, giving buyers confidence in consumer satisfaction and repeat purchases.”

This season’s strong size curve also benefits promotions, with excellent volume in medium and small fruit sizes—ideal for blow-out pricing on 40s and 48s, best timed for backyard barbecues and summer specials.

Limited-Time Offering: Lamb Hass

For the next three to four weeks, buyers have access to a limited-time offering that showcases California’s unique Lamb Hass variety—larger, distinctive avocados that offer differentiation in the marketplace. With creative merchandising and POS support, Lamb Hass can create consumer excitement for specialty promotions.

Extended Season Means Flexibility and Security

With at least six to eight more weeks of harvest, buyers can count on a steady supply of California avocados through the summer and back-to-school campaigns. California pricing is currently in line with Mexico. Meanwhile, uncertainty over tariffs on Mexican avocados makes California fruit a valuable and reliable choice, helping buyers minimize risk as the market navigates evolving trade challenges.

Now is the perfect time to feature California avocados and set your program up for current and future success.

 Index Drops New Website and Packaging

Posted on by Index Fresh

Enhanced Digital Capabilities and Attractive, High-Quality AvoTerra Line Deliver Benefits Across Customer and Grower Networks 

Corona, CA June 30, 2025 – Index Fresh, a global leader in avocado marketing and distribution, has enhanced its supply chain strategy for delivering excellent customer service and growing sales with a new interactive website plus rebrand of its AvoTerra avocado label. The new website drop (indexfresh.com) will be unveiled in advance of the Organic Produce Summit (OPS), July 9 and 10, in Monterey, Calif. (booth #1000) along with attractive, fresh packaging for the AvoTerra brand, always identifiable for high quality and unbeatable value. 

“Index Fresh has been servicing avocado customers for a long time, and we maintain our competitiveness by being out in the field, gaining key insights and adding value for customers who choose to work with us because we are good at helping them grow and sell avocados,” said John Dmytriw, Index Fresh Vice President of Business Development. “Now our toolbox is expanding and we are delivering the same quality services in new ways. I love each story and data point we can share through our enhanced website, because it represents a huge body of work that we want to provide as a benefit to our customers and grower network.” 

Indexfresh.com New Website Features 

Product Portfolio – Learn about our robust offerings and how our experience and diversification set us apart 

Avocado Seasonality – Our supply chain is full due to harnessing unique growing seasons at their peak around the world 

Grower Portal – Dedicated resources and insights gathered from the field over many decades of growing 

“For us, the ideal customer is the one who wants to take advantage of our expertise and act at the best time with confidence,” Dmytriw said. “Our new site is another step in making Index Fresh the right choice in both retail and foodservice avocados.” 

AvoTerra Rebrand Showcase 

Not to be outshined, Index’s AvoTerra brand and its new, attractive retail packaging and overall rebrand will be showcased at OPS. “Our relationship with our customers is everything,” said Kellen Stailey Martin, Vice President of Marketing, “so we are always listening for ways to improve their business. AvoTerra’s brand refresh takes a recognizable and great product line and updates it to excellent. Combined with 

global sourcing and our unique marketing programs, AvoTerra helps shoppers recognize they can have creamy, delicious avocados throughout the year.” 

Index Fresh enjoys global sourcing of avocados and services retail and foodservice customers worldwide. Avocado orchards in California, Peru, Mexico, Chile and Colombia all supply Index customers. The combination of a new and improved website and attractive packaging position Index Fresh and its customers ahead of the competition by strengthening relationships and closing any information gaps between supplier and seller. 

“Our goals with marketing and customer relations are always to ensure everyone is aligned and working toward the same objectives,” Stailey said. “So, in addition to being excited to showcase our work and the results of our brand strategy, we recognize that this rollout is just the beginning. Our ultimate aim is to create an environment where customers feel fully supported to make informed decisions and achieve the best possible results in their avocado sales.” 

The Index Fresh Sales and Marketing Team is inviting avocado aficionados to stop by booth #1000 at OPS to learn more about the new offering and platform. Customers and growers can learn how to add value with industry-specific data, actionable knowledge and sign up for the latest market updates. 

Index Fresh Readies for Ample Peruvian Avocados Starting in May

Posted on by Index Fresh

South American Producer Expands Season with Quality Avocados Available Throughout Summer BBQ Season

Quality Peruvian avocados will be plentiful for US consumers starting in early May and remain available in promotable volumes throughout the summer. Index Fresh, a global leader in fresh avocados, reports that its Peruvian avocado programs will start earlier this year due to higher volumes grown in ideal weather conditions. Peru’s avocado industry has been on a growth trajectory, and US grocers who lock in stable pricing now will enjoy ample, dependable supply for the whole season.

Dalila Rivera

“Peru’s avocado crop is hitting its stride. As new plantings mature and more trees start producing, the whole Peruvian industry has gained experience serving international markets,” said Dalila Rivera, Vice President of Global Sourcing for Index Fresh. “Tariff talk in the US led to some uncertainty, but Peru’s forecast is looking strong, so there won’t be significant changes or interruptions in shipments. We are seeing what could be the best year yet for the top South American avocado supplier.”

Mexico continues to be the primary source of avocados for the United States, but Peru’s increased presence during the May through August window will help maintain inventory levels when summer supply gaps from Mexico cannot fully meet US demand. Peru’s global avocado export volume is projected to increase by over 1/3 this year, which should help stabilize both supply and pricing for US consumers looking to enjoy guacamole and quality avocados during the summer backyard BBQ season. Peru represents the largest sourcing region offering season-long fixed pricing, enabling customers to plan ahead without needing to react to market fluctuations.

In recent years, Peru has increased market share around the globe. In avocados and other agricultural products, Peru has earned a reputation for being a sophisticated producer ready to tap into shipping routes reaching North America, Europe, and Asia. Experience has brought efficiency and competitiveness to the Peruvian avocado industry.

Grocers can lock in pricing now for Peruvian bulk and bagged avocados from Index Fresh. Retailers who take advantage of Index’s value-added ripening services, have seen increased consumer acceptance and repeat purchases. Peruvian avocados will also be promoted and marketed in the US by the Avocados from Peru trade organization. Partnerships in promoting Peruvian avocados have positioned the 2025 season as a breakthrough year for Peru, with an estimated 60% increase in fruit entering the US market, establishing Peru as a more recognized and reliable avocado source for US consumers.

“We have observed our Peruvian program develop with strong commitment over the past several years,” Rivera said. “It is rewarding to supply another high-quality avocado source to a market that is knowledgeable and eager for nutritious and flavorful fruit.”