“To consistently provide superior service and returns to our growers and global partners by being an exceptional supplier of premium fresh avocados to valued customers.”
- Provide excellent service for customers and growers.
- Deliver safe, high quality products.
- Provide superior returns for growers and trading partners.
- Aggressively build and market the Index Fresh and AvoTerra brands.
- Operate strong communication and education platforms for our growers.
- Maintain state of the art packing and marketing infrastructure.
“To be an industry leader as a packer, shipper and premium marketer of avocados domestically and internationally, and recognized by growers as the preferred avocado marketer.”
- Work as a team to build unparalleled competence.
- Grow Index Fresh’s market share to 12% over the next 10 years.
- Commit to preserve the California premium.
- Nourish a growth oriented culture for employees.
- Grow shareholder value through long term sustainable growth.
To achieve our Mission and Vision, we:
- Embrace integrity and honesty.
- Take responsibility for our actions, individually and as a company.
- Respect our customers, growers, suppliers and each other.
- Strive to develop innovative products, systems and relationships.
- Cultivate a dynamic and safe workplace for employees.
- Communicate openly and transparently.