Index Fresh uses a hands on approach that places value in honesty, integrity and good old-fashioned common sense. We believe a handshake is as good as a contract and that consistency and reliability aren’t merely important, they’re required. And when it comes to delivering results to our growers and trading partners, we believe in keeping promises, because when the Index Fresh and AvoTerra label is on an avocado, you’ll know you picked the best.
Our commitment to quality is carried off the tree daily and into the produce section year-round. You’ll find it in our avocado experts and service providers. You’ll experience it in our direct communication and exchange of ideas with our growers, exporters and retailers. A commitment to quality is how we built relationships over 20 years around the world.
We work directly with our buyers, listening to their particular needs, and then designing tailored, comprehensive programs just for them. Index Fresh has one goal and that’s to be the most dependable avocado provider year-round.
Index Fresh is dedicated to staying ahead of industry trends by constantly monitoring market conditions and harvest rates. Our packing facility offers the latest technology to deliver product to market efficiently. We have nationwide ripening programs to precondition fruit to buyers’ specifications at a lower cost than many of our competitors. And we also offer marketing programs to assist with yearly planning including volume incentives, promotional support, coordination with industry programs, demo programs, and special pricing and packaging.
Of Packing and Making History
Planting the Seeds
Over 100 years ago, Index Fresh opened in South California in lemons and oranges. We were among the first grower-owned distributors in Orange County. In 1914, we operated under the name Index Orchards. Business boomed and 15 years later, we became a cooperative and renamed ourselves the Index Mutual Association.
A New Harvest
By 1950, we acquired our sister cooperative, the United Growers Association, and decided to branch out and try our hand at avocado distribution. Avocados quickly replaced our production of lemons and oranges during the ‘60s and ‘70s. As much as we loved the La Habra Valley, the wheels of progress kept turning and our headquarters moved to the town of Bloomington in San Bernardino County. And in 1989 we designed and built a certified, state-of-the-art packing and cooling facility.
Throughout the early ‘90s, the popularity of avocados increased and consumers demanded them year-round. We expanded our product line to include Chilean avocados and changed our name again to Index Fresh of California. In 1999, we converted our business from a cooperative back to a grower-owned distributor and returned to our roots as Index Fresh, Inc.
Today, Index Fresh has grown to a worldwide marketer of avocados, sourcing from all major growing regions around the globe.