Imperfect fruit is as good as Grade 1 avocados at Index Fresh
Riverside, C.A., August 3, 2018 — California-based avocado marketer, Index Fresh is talking about those less than perfect avocados. The ‘So Good 2 Avocado’ brand has a few blemishes on the outside that taste as good as Grade 1 avocados.
In this video, Index Fresh shares the importance of incorporating ‘So Good 2’ avocados in the sales programs for retailers and customers. “These avocados are great to cook with. They can be included in delicious recipes that will wow even the savviest of avocado enthusiasts,” said John Dmtyriw, Director of Sales and Marketing at Index Fresh.
There are a lot of reasons why an avocado may be deemed ‘imperfect’ and marked as Grade 2 fruit. One of the most noticeable reasons is sun damage, but this rarely causes imperfections on the inside. An avocado with scarring on its skin doesn’t always mean blemishes or brown spots on the inside.
“The inside of an imperfect avocado will be the same as the inside of a fruit you buy at the grocery store,” said Bailey Diioia, Ventura Field Representative for Index Fresh.
For Index Fresh, Grade 2 avocados are as precious as any other. So, these are marketed to the food service sector keeping in mind that what’s on the inside matters the most. After the bins from the fields arrive at an Index Fresh facility, the team sorts through them and hand-grades the avocados before packing them up for customers. 
The avocado company partnered with Vevian Vozmediano, Personal Chef and Lifestyle Coach, for easy and delicious recipes using the ‘less than perfect’ fruit. “Imperfect fruit is actually perfect for so many recipes and the mango salad with avocado dressing is an excellent example of how we can use these avocados,” she said. For this exciting summer recipe, visit www.indexfresh.com/recipes.
ABOUT INDEX FRESH
Index Fresh is a worldwide marketer of avocados, sourcing from all major growing regions around the globe, including California, Mexico, Peru, and Chile. Through its dedication to quality, consistency, and innovation, Index Fresh continues to be a leader in the industry. Over the years the company has earned its reputation for quality and integrity with an unwavering commitment to honesty, hard work, and providing outstanding results to their partners — growers and trade alike.
Headquartered in California, the company has facilities spread across Texas, Pennsylvania, Iowa, Ohio, Colorado, and Illinois. Early this year, Index Fresh also started operations at its new packing, bagging, and ripening facility in Pharr, TX.
